MINAX
MINAX is a multigaming YouTuber and singer. As a gamer, he takes a casual and active approach to gaming. He covers various classic and popular games in his videos and livestreams, and has started a career in independent music.
The brandname is a mix of the youtuber’s original name “AXEL” and the iconic game “MINECRAFT”. The emblem embodies this portemanteau name.
The brand has a modern and energetic image, portraying fast-paced games such as first-person shooter and combat games played by MINAX.
The branding of the YouTube channel was created to bring cohesion to the different subject areas covered by the channel and all the various types of content published. It is designed to be adaptable and modular depending on the content covered.
Later on, MINAX also started a music career, blending urban and melancholic styles. His hip-hop, rap and R'n'B songs reflect the trends of the French rap scene, while conveying personal emotion.
His musical identity remains within the same spectrum. It remains true to the original branding, while introducing new, unique elements and experimenting with the shapes and tones of the brand.
