Châtellerault
Châtellerault is a city in the West of France. It's aspire to be a vibrant city which emphasizes historical, cultural, natural and water activities across its region. This brand refresh made as part of an academic project has been thought to express that new dynamic image.
For the shapes, we inspired ourselves directly from the city heritage and architecture. We've combined playful humanist shapes for a clearer and more modern identity.
At the main core of this rebranding, 4 new patterns to reflect the 4 main aspects of the city in terms of tourism and activities.
