Atlas Card
Atlas Card est une carte de crédit sur invitation dédiée aux expériences de voyage haut-de-gamme. Dans ce projet personnel et académique, j'ai donc décidé de me lancer pour défi de refaire leur site web ; tout en ayant pour contrainte de partir sur une direction visuelle opposée à celle actuelle. Le nouveau design adopte ainsi une ambiance plus colorée, immersive et accueillante dans un style inspiré du design international et vintage.
The idea of the concept, outside of just going opposite in terms of visuals, was to also rework and redesign the total website to make it more appealing and evocative of what it tries to showcase (a premium membership-access credit card dedicated to travel and leisure).
To break out from the discrete minimalist and modern look of the actual website, I sourced my inspirations on a more international/brutalist-inspired design with a retro and colorful ambiance to bring a more warm and welcoming vibe.
To complete the welcoming vibe, elements design were thought to resonate with both the experience from traveling and from the four services of Atlas conciergerie : Dining, Hotels, Experiences and Benefits.
Each department was associated to one color with the section reflecting the global mood of it while making following the "typical day" you could experience from using the card (arriving at the airport, picking a restaurant, entering the hotel, assisting to a music festival, ...) .
